Apple Inc.

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Four of technology along with Amazon, Google, and Facebook.

The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple's software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud

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Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's marketing advertisements for its products received widespread critical acclaim. However, the high price tag of its products and limited software titles caused problems, as did power struggles between executives at the company. In 1985, Wozniak stepped away from Apple, while Jobs resigned and founded a new company—NeXT—with former Apple employees.

Samsung

Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since 1990, Samsung has increasingly globalised its activities and electronics; in particular, its mobile phones and semiconductors have become its most important source of income. As of 2017, Samsung has the 6th highest global brand value.

Samsung has a powerful influence on South Korea's economic development, politics, media and culture and has been a major driving force behind the "Miracle on the Han River". Its affiliate companies produce around a fifth of South Korea's total exports. Samsung's revenue was equal to 17% of South Korea's $1,082 billion GDP.

Apple vs Samsung phones:

The real fight between Apple and Samsung is not about the phones themselves, it’s about their OS ecosystems (OS + developers community + app store). I’ll get to that point later in the post.

The Obvious Differences:

• Speed (CPU): Apple wins, but frankly, who cares? That’s not the main decision factor when it comes to buy a new smartphone.
• Display (size and resolution): Samsung has constantly been the winner here. They build most of the displays, including those for iPhone, so that makes sense they’d keep the best one for themselves. But again, does that make a big difference?
• Camera: the new ‘X’ is killing the latest Samsung 8 generation. However, the Note 8 has a dual camera. Your choice for the winner. Personally, I prefer my Fujifilm camera, and I only use my smartphone camera for convenience sake rather than as a camera to make beautiful pictures, so the camera quality doesn’t really matter.
• Battery: Samsung is killing Apple. I just can’t understand why Apple is not doing a better job in that regards. If I use Quora (writing mode, not reading mode) on my iPhone, the battery dies in about 1h30 - this is nonsense.
• Design: imho, Samsung phones are ugly. They never really got it right.
• Body Material / Solidity: my iPhones have always been more shock-proof, even with the slimmest cases (I paid mine $1.99). I always found Samsung phones too easy to damage.

The Not So Obvious:

• The resale value of an iPhone is much, much better than Samsung. iPhones keep 50% of their value within a year, while Samsungs keep only about 30% of their value. Go figure. In any case, Samsung is a worst investment than Apple. For comparison sake between X and Galaxy S8: X is ‘only’ 11% more expensive than Galaxy s8 (models with 64GB), so based on the historical resale value, it’s actually the s8 which is way more expensive than Apple’s (and we’re talking about the X, not iPhone 8!).
• iPhone margins (for Apple) destroy Samsung margins. In 2016, Apple profit margin was 32% while Samsung’s was… 11%. That’s a bit our fault, because we ‘let’ Apple convince us their devices are worth the extra cash.

The Differences That Matter:

• The OS: that’s where Apple win with iOS. And it’s such as win, that it leaves Samsung in the dust. The thing is, any manufacturer who develops a smartphone using Android MUST feature Google Search, YouTube and Google Play Store on the homepage of their phones: that’s the quid pro quo asked by Google to make Android open source. In other words, Samsung have no control on the app store featured on their phones. The only thing they can do to make their phones look good (outside of the hardware stuff they build themselves eg a great Super AMOLED display) is developing their own apps and have them pre-loaded on their phones and phablets: Samsung have no control of their ecosystem, Apple have control of theirs. In the past, Samsung proposed their own version of their app store, but it just didn’t make any sense for it to compete with a much, much bigger Play Store which has the same purpose and delivers lots more value for the end user.
• The Developer’s Community: do you know a Samsung dev’s community? Yes, there’s one but it pales compared to the enthusiasm behind every single Apple keynote and Apple dev conferences (the Apple WWDC). There’s no contest: Apple win, again. The first thing a developer will tell you, or will be asked, is ‘what is their next app on iOS?’. Android always comes second, and so do Samsung phones.
• The App Store vs Play Store: it’s public knowledge there’s way more money flowing on the App Store, and Google will not close the gap ever, as long as it’s banned in China. As a result, developers will always prioritize their development and marketing on iOS, especially since 30+% of all worldwide app revenues on iOS are now generated from China based consumers.
• Market Share: Samsung dominates the world in terms of smartphone units sold, but it’s losing steam in the face of Apple and Chinese Android manufacturers: Samsung are now equal to Xiaomi in units sold in India, they’re far behind Apple in China, and they’re now (October 2017) at equal with Apple in the US!

for more comparison

1. oppo vs vivo company
2. samsung